Trying to Publicize our Upcoming Film Festival

During the past couple of weeks, i've been contacting the media (mostly small, local) to publicize our upcoming screening (digital shorts festival). I was informed by UCSF Director of Communications (Rachel Kagan) that it would be a huge challenge to get press coverage these days due to shrinking media outlets. So i advised to start out with more independent outlets such as KALW radio (San Francisco), Public Press (Berkeley) and the SF Weekly. Given all the competition, she said that it would be unlikely that our event would attract the attention of the major media such as Chronicle, Examiner, network news, etc. By the way, I also contacted KoreaAm Journal and AsianWeek. 

The only "media" person that returned my e-mail was Chi-Hui Yang, the film festival organizer for Center for Asian American Media (of San Francisco International Asian American Film Festival fame).  I felt very honored to hear from him actually. I've been a huge fan of the SFIAA film festival since 1997. He was kind enough to say some nice words of encouragement and that he'd try to attend our screening. I was also very glad to hear from Ravi Chandra (psychiatrist and film writer) who may be attending as well.